February 2010

The Keys to Successful Soccer Recruitment (Group Sales Gab)

Kim Scercy, Co-Director of Group Sales

Are you thinking about playing a college sport or have previously played? You may want to think ahead or look back at what to do and not do during the recruiting process.

The Cover Letter

1. We always enjoy hearing stories how other college coaches received letters that are addressed to the previous coach and not the current one. Not a problem at Yavapai College, which has the same coaching staff (all two of them) since the program’s inception.

2. The player sends a letter to your school but states that he wants to go to your rival school; Who is stuffing your envelopes?

3. The player states that he has been playing soccer since he was 4.  He probably peaked too early and cannot play.

4. The player states he would like to come to your school, to improve his passing, shooting, dribbling, heading, ball control, and tackling so that he can play for another school. This is an intercollegiate soccer team, not a summer camp!

The Resume

5. The player or parent sends a resume which includes a lifetime scrapbook. The thicker the resume, the poorer the player.  We have plenty of books in the college library.

6. The player states that he scored 50 goals for the Wrens when he was 9. What have you done lately?

7. The player states that he plays right forward. Sounds like he will be playing left bench here.

8. The player states that he played for the United States oversees.  It’s amazing what a checkbook can do.  Hope you enjoyed the 10 days in three different countries tour. We are sure your touring coach did.

9. The player includes a photo copy of his honorable mention all-conference team certificate. Save a tree.

10. The player states that he played on a state title team. When, in practice or did you start every match?  It does not matter.  We still need to see you play.


11. The player sends a written recommendation from his ninth grade English teacher.  Congratulations, it’s now on your permanent record.

12. The player includes a written recommendation from the neighbor across the street.  Like we have time to read this.


13. The player includes a photo from his prom night. That should add to his legacy.

14. The player looks like he is 12 years old in the photo. Sure, no problem going one on one against a 26-year-old international player.

15. The player sends a photo taken by the local youth league photographer. Please, no smiling while holding a soccer ball.

The E-Mail

16. The player sends a “Dear Coach” e-mail. There is no mention of a school, city, mascot, or anything specific pertaining to the soccer program. Thank you for including us on your mailing list. Delete.

The Text Message

17. The text message. How R U going to pass Eng 101?


18. The player states that he has a “sincere interest in the program.” He must have fallen into the nearby Grand Canyon because we never hear from him again.

19. The player states, “after researching your college, I have determined that your school fits my academic and athletic standards.” He must have fallen off the face of the earth because we never hear from him again.

The Parents

20.  Mom calls for the player and lets you know he’s a good boy and would like to come to your school.  Great, a momma’s boy.

21. Dad calls for the player and let’s you know that he played sports in college and his son has what it takes.  Great, another parent trying to relive the past.

22. Mom returns a phone call left for the player by the coach. Will she be doing his laundry in college also?

23. Dad returns a phone call left for the player by the coach. At least we, as coaches, do not have to shine his shoes. Dad will take care of that.

24. Mom states that her son has been admitted to your school and is really looking forward to playing soccer. Since we have no idea who he is, let us recommend to him that there’s an intramural team called the Eleven Men from Uranus looking for a player.

The Video

25. You receive a video shot from ground level three years ago. Give us something useful and current.

26. Mom and relatives yelling on the video, “Way to go Johnny” and “good job Johnny.”  Let the coaching staff determine that, please.

27. Rap music accompanies the video.  If you are going to have background music, do some research on the age of the coach!

28. You receive a video shot so far away, the jersey numbers can not be identified. However, this should enable us to identify the types of clouds in the sky that you played under.

29. You receive a video clearly showing that the player that sent it is the 20th best player on the field. Do you think that we are only going to be watching you?

30. Edited video. Never making a mistake in the 13-0 win will always enhance your chances.

31. You received a video of a player scoring a bunch of goals.  Make sure that you keep the jugs machine completely out of the picture. Also, the goalkeeper and the defenders that take part in the video do not have the same logo that appears on your uniform. Do you also cheat in school?

Key factors in college recruiting, Tuesday February 16, 2010

Remember these fun tips during the recruiting process.

Kim is entering her
third season with the Crawdads and first as Co-Director of Group
Sales.  She spent the previous two as a Sales Assistant while
completing her education at Gardner-Webb University.

No Respect (Media Relations Mutterings)

Kevin Zeni, Media Relations Assistant

When it comes to anything in life you typically earn more respect and job security as you get older and continue to prove your worth. One would think that the sports world would act similarly, but recently that seems to not be the case.

Just over the past couple of days the two franchise, cornerstone, record-holding running backs of my two favorite teams (the Eagles and the Chargers) have been released and must now find a new job with a new team. LaDainian Tomlinson is ranked in the top-10 all-time in every rushing category yet is without a job. Brian Westbrook holds the majority of the Eagles’ rushing records and gets the boot as well. The same has been happening in MLB where such perennial All-Stars like Jermaine Dye, Hank Blalock, Garret Anderson, and John Smoltz are still looking for employment.

The teams claim they are doing it for the sake of cutting payroll and giving their young players a chance, which under the current economic climate would make sense. What doesn’t make sense is how these aging, yet proven and still productive commodities remain unsigned while lesser players are being snatched up at prices similar to what these veterans would be willing to sign for.

I’m all for giving the young guys a chance, myself being one of those young guys getting a chance to jump start my career, but it would be more reassuring knowing that at the tail end of that career that I don’t have to worry about getting the rug pulled out from under me. If Vin Scully and Jerry Rice can stand the test of time after all these years why not these other guys?

Kevin enters his first season as media relations assistant with the
Crawdads and second year in minor league baseball, after spending the
2009 campaign with the Inland Empire 66ers of the California League
(High-A).  The Los Angeles, California, native is a 2009 graduate of the University of La Verne.

10 Rules of Roadtripping (Greetings from the Ticket Booth)

Josh Blackwell, Interim Tickets Manager


Over the last 3 years, I have been on numerous roadtrips.  I’ve been as far south as Key West and as far north as Montreal.  My favorite roadtrip to date would definitely be visiting 7 different ballparks in 6 days. Camden Yards, Citizens Bank, Yankee Stadium, Fenway, Jacobs (now Progressive), Wrigley, and Great American; best 6 days ever!  Over the years, my fellow roadtrippers and I have noticed that there are some things that will completely kill the road trip experience.  So I’ve composed a list of the 10 rules of roadtripping.

1.  Follow a very loose schedule.  It’s good to have a schedule but you don’t want it so rigid that you can’t fit in other things as needed.  If you pass something on the road that looks like fun, go for it.  The best advice I can give is to have an idea where you will call it a night at.

2.  No headphones.  A roadtrip is supposed to be a time of bonding with each other.  Once people start putting on the headphones, the entire vehicle can become silent and miserable in a hurry.

3.  Bills.  Along the way, you will have to buy gas, food, hotel rooms, and possibly even a speeding ticket.  I find it best to discuss how the bills will be paid before the trip starts.  You don’t want to be left in that situation at the pump.

4.  Hitchhikers.  This is another thing that should be discussed before you leave.  Having a new person in the vehicle can be fun at times, but you don’t want to leave it up to the driver when on the road.

5.  Duties of the front seat passenger.  The role of the front seat passenger is to keep the driver focused, alert, and involved within the conversation of the backseaters.  And above all, the front seat passenger must stay awake AT ALL TIMES.  It’s YOUR duty to keep the driver awake.  If he falls asleep, well then we’re all in trouble.

6.  Sleeping.  The only time it is acceptable to sleep is in the backseat and ONLY at night.  If you sleep in the day, you are causing everyone else to either be silent or limit their fun to a minimal.

7.  The Music should be Constantly Changing.  Whether it is the radio, a CD, or the IPod, mix the mix up.  Don’t listen to an entire CD.  Sure one or two of the songs may be kickass, but nobody cares for the obscure music on the road trips.  Keep it with something that everybody knows and can sing along with. 

8.  No discussions of religion or politics.  The purpose of the road trip is supposed to be light-hearted and fun.  If you start talking about religion or politics, there’s a chance that someone will get offended and mood will get tense.  Nobody likes that awkward silence and tension in the air, especially when you gotta spend the next couple of hours with them.

9.  No food chains.  You are on a road trip.  You didn’t drive 500 miles to eat at a Taco Bell.  Experience the cultures of the land.  Eat at the mom and pop restaurants and diners you cross along the way.  If a place claims to have the best pies in state, grab a slice.  You will remember that experience more than any fast food chain any day.

10.  Don’t be afraid to venture off the Interstate.  You took the road trip to experience the world, see the country.  Most of the world can’t be found along the side of the interstate. If there is a route or highway that goes the same way you are going, take it.  It will force you to go through small towns, the country side, and small local villages (depending on location).  The scenery will be far better than that along the side of the interstate.

I hope this list provides useful on your next roadtrip.  If you have some rules you think would be a great addition to the list, feel free.  Most of all, HAVE FUN.


Josh enters his first season as interim tickets manager with the Crawdads and second year in professional baseball, after spending the 2009 campaign with the Greeneville Drive of the South Atlantic League (Low-A) and the Tampa Bay Rays.  The Gaffney, South Carolina, native is a 2009 graduate of the University of South Carolina.

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A New Beginning (Media Relations Mutterings)

Kevin Zeni

Here I sit at a desk in the Hickory Crawdads Front Office about 2,500 miles from my home in Los Angeles. Outside it is cold and icy from the storm that came through just as I arrived (just my luck). Some might believe that its crazy for a 22-year-old “kid” to pick up and leave home to fly across the country to a place where he doesn’t know anyone to work for a minor league baseball team for little pay.

Adding to that craziness would be the fact that I came out without my car, which had been rear-ended and totaled just a couple of weeks before coming out to Hickory. Not to mention that my loving and generous fiancé, Amanda, is still back in California anxiously waiting for the 2010 season to go by so I can come home to her.

However, I see it as an opportunity of a lifetime. In just over a week of working for the Crawdads I have already learned soo much! I can tell you this much, working here is quite a bit different than what I was used to interning with the Inland Empire 66ers last season. The car situation is working out quite well since all three of the other employees living at our apartment complex have cars and at least one of us is going somewhere I would need to go.

While I do miss my family a lot, especially Amanda, I have no regrets making my decision to move out to North Carolina. I know that in the long run that this is what’s best for me. I’m excited for this season to start, but just not too soon, I do have a program to put together before then!

Kevin enters his first season as media relations assistant with the
Crawdads and second year in minor league baseball, after spending the
2009 campaign with the Inland Empire 66ers of the California League
(High-A).  The Los Angeles, California, native is a 2009 graduate of the University of La Verne.

Baseball Season is right around the corner! (Group Sales Gab)

Kim Scercy, Co-Director of Group Sales

The start of the baseball season
seems to always be right around the corner. Before you know it, you will be
coming to the ballpark for Opening Night!

With baseball season right around
the corner it’s time for us to finalize everything for the 2010 season. It’s
hard to believe that we have less than 80 days till Opening Night.  It’s
exciting and stressful all at the same time.

It’s stressful because we only
have 225 days to plan for the next season and approximately 5,400 hours (if we
didn’t sleep). Luckily we get most of our weekends off, Thanksgiving, Christmas
and a New Years break. So in reality we only have about 166 days to get ready
for the 2010 season.

The worst part is you know that
you will have to work 14 hour days for 8 days straight and approximately 980
hours of game day work. But after all is said and done we all look forward to
Opening Night, the start of a new baseball season.

Kim is entering her
third season with the Crawdads and first as Co-Director of Group
Sales.  She spent the previous two as a Sales Assistant while
completing her education at Gardner-Webb University.